Select a product of popular culture and identify and discuss the Essay

Select a product of popular culture and identify and discuss the ideology that it gives expression to - Essay Example For such a reason, it is in good terms with the corporate acceptance. It is because of such a reason, that it excludes any formal and official gatherings as a potential target market. There are interesting aspects of culture in the identity of Red Bull. Red Bull has expressed different culture and cult in various parts of the world. Red Bull main market routes include pubs and bars. Red Bull has built up connections and associations with other alcoholic drinks in Western Europe. It has kept distance association with other alcoholic drinks in the Asian markets. This displays the different cultural aspects it is regarded with, in different places. Red bull’s entry into the market followed a strategy rooted firmly on its brand identity. It is based on the principle that Red Bull is Yin and Yang. It proposes a concept of balance. The concept is represented by two forces or bulls that merge in opposition. Through vigorous fighting, they develop to complement and accommodate each other. They become strong, and both strive to reach the peak and perfection. This philosophy is again duplicated in the presentation of Red Bull. The presentation displays a product that attains balance between the mind and body. This implies that when one uses it, development in the body and mind is enhanced. Red Bull maintains good body and mind state, despite it being an alcoholic drink. It uses various techniques in convincing people of its benefits. Such a technique is physique. The drink promises to â€Å"vitalize the body and body†. Its close association with sports and its display that it â€Å"gives you wings† is both convincing and inspirational. It further convinces people of its ideology by distinguishing it from carbonated drinks. The carbonated drinks often contain kids and adolescent connotations. Another convincing physique aspect of the drink is in its packaging. The drink comes packed in a thin and lean can. This gives a look that is both vibrant and flexible. This